Running a Tournament & Building Your Event Brand - Alex Jebailey


Intro

Running a Tournament & Building Your Event Brand

Intro  

An exploration of the creation and management of running a successful gaming tournament. Alex covers every aspect that goes into ideating, strategizing and executing a tournament. You’ll find actionable lessons on fostering a community, forming a bracket, sourcing sponsorships, promotion, social media strategies, and many other topics.

Throwing Your First Tournament
07:54 mins

Throwing Your First Tournament  

Starting your own event or tournament is a huge learning process. You’ll have to learn about signing hotel contracts, booking venues, event insurance, and more. This is why Alex Jebailey stresses for all aspiring Tournament Organizers to start small, and learn as their events grow. When you start to promote your event, you’re going to have to set realistic expectations for the community- always remember to undersell & over-perform.

Local Community Building
07:45 mins

Local Community Building  

Start with your local community. Nothing is more important than your community when it comes to being a TO, and throwing successful events. CEO found its success through the support of its community. Alex Jebailey attended countless events before throwing his own. Get to know the local players and TO’s, find people in your community who want to help, and start building a foundation for future events.

Community Feedback
05:06 mins

Community Feedback  

To be a successful TO you must constantly be communicating both with your community and your team. At first you might be the only one on your team, but don’t worry- you’ll get there! Receiving feedback from your community is the #1 way to improve upon your events, talk to the people whom attend and gather complaints. Always write down mistakes as they occur and constantly look for ways to improve.

Social Media & Community Engagement
11:46 mins

Social Media & Community Engagement  

Learn the best way to promote your tournaments and get the community engaged in the process. If you want people to show up for your event your going to need to promote it! Find where your community lives and hangs out online and start promoting your tournament across whatever social media platforms are your strongest. In this lesson, we cover Social Media Marketing, Email Newsletters, Personal Branding vs Event Branding, and other ways to engage your community or promote your event.

Staffing & Delegation
07:46 mins

Staffing & Delegation  

Volunteers and event staff are the driving force behind your event. Being able to delegate effectively and communicate with your team is one of the most important jobs a Tournament Organizer has.

Financial Risks
08:56 mins

Financial Risks  

Being a Tournament Organizer, like any form of entrepreneurship, comes with a level of financial risk. You need to put up the money to rent venues, fly in players, and several other costs. Learn the different expenses to expect as well as the biggest risks you’ll face and how to mitigate them.

Tournament Registration
08:37 mins

Tournament Registration  

Your tournament needs to be a well oiled machine. If any cogs in the machine slow it down the entire event will suffer. Ensuring that your tournament registration process is seamless and simple is pivotal to throwing a great event.

Attracting Top Players
04:58 mins

Attracting Top Players  

Bringing top tier players to your events has many benefits. It increases the amount of attendees you’ll bring in, as well as ensure that the competition itself will be a great attraction. There are methods you can follow to bring in the best in your community, you just have to be ready to put in the effort and time.

Approaching Sponsors
05:57 mins

Approaching Sponsors  

Acquiring sponsors are crucial to growing your tournament. You’re going to need to build relationships with companies in the space and develop a solid understanding of the market you’re in.

Trials & Tribulations
05:49 mins

Trials & Tribulations  

With anything worth doing there are trials and tribulations. Nothing worth having comes easy. On your path to becoming a TO you’re going run into some unexpected roadblocks, but that’s okay. Prevention is key, learn from your mistakes, and always take care of your vendors and event staff.

Why Become a TO...
04:21 mins

Why Become a TO...  

There are countless benefits to becoming a TO. Not only do you become a figurehead and representative of your community, you also learn skills that are transferable to other career paths. When you find success, you get to travel the world, and develop leadership skills.

BONUS: The Birth of Modern Day Fighting Games
10:52 mins

BONUS: The Birth of Modern Day Fighting Games  

The Fighting Game Community has evolved significantly since its inception. From the dark ages to its resurgence with Street Fighter IV, the FGC has seen its ups and downs- but has never been stronger than it is now. With tournaments like CEO propelling the community forward, while simultaneously being propelled by the community itself- it doesn’t seem like the FGC is going to slow down anytime soon.